Our Management Team

Associated Steel Group, LLC is a recognized leader in the construction products industry of steel manufacturing, reaching markets throughout the U.S. while improving operational efficiencies, quality control and industry best practices.

Rob joined Associated Steel Group as President and CEO in 2022. He has over 30 years of leadership experience in various operational and commercial roles in the truck, automotive, heavy equipment, and oil & gas industries. Rob ensures that Alliance continues to build an organization and business that focuses on growth, continuous improvement and serving customers.

Rob Mutersbaugh

PRESIDENT & CEO

Eric joined ASG as Chief Financial Officer in 2021. The 30-year manufacturing veteran oversees all finance, accounting and customer contracts functions for the company. Eric helps ensure ASG is the best financial partner in the industry for its customers.

Eric McMillan

CFO

As VP of Sales, Don oversees all sales functions and pipeline process of Associated Steel Group and Alliance Steel. A 40-year steel industry veteran, including 30-years at Alliance, Don ensures customer trust and confidence in Alliance valued and long-standing partnerships.

Donald Key

VICE PRESIDENT OF SALES

Richelle joined the ASG as Vice President of Operations in 2022. In this role, she is responsible for overseeing engineering and operations across Alliance Steel, ACI, and Associated Steel Group. Richelle came to Alliance with over 27 years of experience in engineering and operations management. Most recently Richelle was Executive Vice President of Operations for Hyliion in Austin, Texas. Richelle is a graduate of Michigan Technological University.

Richelle Frank

VICE PRESIDENT OF OPERATIONS

As Chief Engineer, Keith oversees all engineering practices for Associated Steel Group, as well as all customer facing project integration. Calling on 38 years of experience in the steel industry, he is responsible for developing the engineering team as well as our engineering systems and processes. Keith is a certified Professional Engineer and is highly regarded for his ability to help customers achieve their goals through high quality design. Keith has been with ASG since 2003.

Keith Shedd

CHIEF ENGINEER

Named Chief Information Officer in 2022, Jamie joined ASG with 23 years of experience in IT ranging from ERP/application administration to data architecture and analytics. Jamie is an Oklahoma State graduate and was most recently the Director of Technology for Red Bluff Resources here in Oklahoma City. Jamie is responsible for the development and implementation of IT policies, procedures, and systems, and for ensuring that ASG’s IT infrastructure is aligned with its business goals.

Jamie Adamson

CHIEF INFORMATION OFFICER

Joining ASG as the Human Resources Manager in 2022, Joseph became Director of Human Resources in 2023. Joseph leads the Human Resources department, ensuring legal compliance and implementation of the organization’s mission and talent strategy.

Joseph Balla

DIRECTOR OF HUMAN RESOURCES

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